Herb W. Morgan is CEO and Chief Investment Officer of Efficient Market Advisors, LLC (EMA), which he founded in 2004. Considered to be one of the nation’s premier experts in the area of Exchange Traded Funds, he is the creator of the Efficient Market Portfolios Account, a unique low cost, tax-efficient investment account that utilizes Exchange Traded Funds. (ETFs)
Prior to becoming CEO of EMA, Mr. Morgan held the post of Senior Vice President of Advisory at Linsco/Private Ledger Financial Services, Inc. His role involved leading the nationwide business efforts, and managing LPL’s entire advisory account offerings. Mr. Morgan was also Sr. Vice President with Dreyfus as well as Sr. Vice President with ING Funds group. (Then known as Pilgrim Funds) From 1990 to 1996 Herb held positions with J&W Seligman & Co. Herb Morgan graduated from The University of California, Santa Cruz with a Bachelor of Arts Degree in Economics. (Honors)
Mr. Morgan has been interviewed by multiple publications including Forbes Magazine, CBS Market Watch, Business Week, Investment News and The Wall Street Journal. Mr. Morgan has also been a guest on Fox News and CNBC television. Additionally, Herb has served as an expert witness in cases involving mutual fund trustee fiduciary liability. Mr. Morgan serves on the Advisory Council of Orion Advisors Services, LLC.
In 2008 Mr. Morgan initiated The Homeowner Empowerment Act of 2008 (HR 5776) which was introduced in the US House of Representatives by Congressman John Shadegg of Arizona. The bill which has 24 co-sponsors is currently in committee.
Herb serves as a member of the Board of Administration of the San Diego City Employees Retirement System (SDCERS) where he is a member of the Investment Committee.
Mr. Morgan is involved with philanthropy in education where he serves on the board of directors of The Foundation Chapter of Theta Chi Fraternity, Inc. which provides academic scholarships to deserving undergraduate and post graduate students. He is chair of the Investment Committee.




Market & Economic Commentary
presentation narrated
by Herb W. Morgan